Colokit | Key Visual (2022)

I had the opportunity to design two key visuals for Colokit, a crayon pencil brand.

The campaign’s core idea was “Draw – Wash – Play, Explore Everywhere”, aimed at stimulating children's imagination and creativity. The two visuals featured a space- themed version and an under-the-sea version, combining 3D rendering with real-life photography to create a playful and immersive world for kids.

Creative Agency: Circus Digital ACD: Mita Vu

Sr. Copy Writer: Tu Anh

My Role: Junior Art Director

My Scope of Work:

• Collaborated with the Visualizer to sketch the initial concept and define the Key Visual direction

• Coordinated with the Photographer to plan and execute a photoshoot with talents, ensuring alignment with the visual direction

• Partnered with the 3D Artist to develop and integrate 3D visual components into the Key Visual, enhancing depth and storytelling

• Oversaw the entire visual development process from concept to final artwork, ensuring consistency and creative alignment across all assets

From Sketch

To Final Versions

Vertical version of Key Visual

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