Caltex Anti-Counterfeit Seal Launch (2023)
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This campaign was created to support the launch of a new anti-counterfeit seal for Caltex motorcycle and car lubricant products. The main objective was to educate customers on how to identify genuine Caltex products and protect themselves from counterfeit items. Through clear visuals and engaging content, the campaign aimed to build trust in the brand and highlight Caltex's commitment to product authenticity and customer safety. Creative Agency: Circus Digital ACD: Mita Vu
Sr. Copy Writer: Chu My Role: Jr. Art Director My Scope of Work:
Collaborated with the Copywriter to develop creative ideas and a storyboard for the campaign’s commercial video
Presented campaign concepts and visual directions to the client, incorporating feedback to refine the messaging and execution
Worked closely with a 3D Artist to create a Key Visual
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